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Meet Alt-R&B Pop’s newest voice, UNA MIA

NOV 23 2023

By Yunah Elsner

With the drop of her debut single ‘Lose You’ on November 17, 2023, UNA MIA is making a bold impression in the Alt-R&B-pop world with her dreamy vocals and captivating lyrics. A song that encapsulates the fear and anxiety of a loved one slipping away, ‘Lose You’ showcases UNA’s talent as a singer-songwriter, performer and storyteller.


Before the official release of the single, UNA MIA gave a mesmerizing debut performance of ‘Lose You’ in collaboration with COLORSxSTUDIOS. The music video shows UNA MIA in front of a green background, leaving the audience to hone in on her sultry, smooth vocals. Notably, the songstress’ attention to vocal technique and emotions are highlighted throughout the song’s addictive melody and lyrics. The performance is only a small glimpse of the rising stars’ artistry.


Raised by her mother, a first-generation, Bosnian immigrant, UNA MIA listened to Balkan folk music growing up with a mix of blues and R&B. The 23-year-old Toronto-based singer was classically trained in voice from ages eight to eighteen and curated her soulful, R&B sound through inspiration from artists like Arthea Franklin, Etta James and Ray Charles.


After feeling discouraged by family and friends to pursue a music career, she only began chasing her dreams during the pandemic. Through posting covers on TikTok and making connections in the music industry, UNA MIA made herself known through her raw emotion and lyricism.


UNA MIA is releasing her debut EP next year, which represents taking flight and embarking on a new journey.


UNA MIA has devoted herself to creating her most honest and vulnerable songs throughout this EP — written like diary entries to tell a coming-of-age story.


The Studio Version of ‘Lose You’ is out now on all streaming platforms along with its official music video on YouTube.

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